Advertiser Frequently Asked Questions:
Q: How long has Coffee News® been in existence?
A: Coffee News® was originally created and founded by Jean Daum in Winnipeg, Canada in 1988. Now an international franchise with publishers all over the globe, we’re serving up smiles all over the world.
Q: What is your circulation?
A: Maine Highlands Coffee News® covers Piscataquis County.
Q: How often do you publish and where are you distributed?
A: New issues are published weekly and distributed throughout the county at restaurants, grocery stores, and many other places!
Q: Can restaurants advertise in Coffee News®?
A: No. Coffee News® is exclusive to all of our advertisers. Only one business per category can advertise with us at any given time. As a courtesy to all our restaurant and coffee shop distribution locations, we offer the protection that no business in the restaurant industry will be allowed to advertise in Coffee News®. Although most restaurants would love to have an ad, they are disallowed automatically. The reason — a Burger King ad in Coffee News®, for example, would have every McDonald’s refusing to carry Coffee News®. No restaurant would welcome their competitor’s efforts to take away their customers right inside their own premises, so they would naturally kick them out — and Coffee News®, too.
Q: How much is an ad?
A: Ads in Coffee News® are less expensive than other repetitive print media so that the small business person can easily afford to advertise – less than a cup of coffee a day might cost! Remember all ads in Coffee News® are “EXCLUSIVES,” meaning we only allow one type of business in each edition, allowing our advertisers to LOCK OUT their competition! In fact, we have a waiting list for several of our categories, since so many of our clients have been with us for a very long time. Contact us for rates and availability for your category!
Q: How long should I advertise?
A: We offer short-term campaigns for seasonal businesses or those who just want to try it as well as long-term campaigns – for those interested in continual exposure at more than a 20% savings over our short-term campaigns. Studies have proven that most readers need to see an ad at least 8 times before they are able to remember or absorb the message. Many readers do not actually need your product or service at the time they see your ad. A good ad is like a seed for a fruit tree. Repetition is its water. Weekly consistency is its sunlight. The longer your seed is allowed to grow in the mind of the public, the greater and greater your harvests will be. What size harvests do you want to see? Call us and we’ll help you find the right option for you.
Q: How do I pay for the ad?
A: We accept cash, checks, Master Card, Visa, and American Express.
Q: Do I need to design the ad?
A: No, all ads are designed by a professional graphic artist to ensure the most effective impact on the readers. You only provide your logo if desired, and the information that you would like included. Depending on the complexity of the design you require, a one-time ad production fee may be charged. For businesses that wish to provide their own pre-designed ad, the ad specs are 2 inches high x 3 inches wide. They are in black & white with a minimum of 300 dpi pdf file with all fonts & graphics embedded is required.
Q: Can I change an ad now and then?
A: Yes, there is never a charge for minor ad changes. These can be done over the phone, email, or in person.
Q: Can I use my business card as an ad?
A: Yes, but we recommend against it. Business cards are not necessarily effective ads. We will work with you to design an effective ad using your logo and applicable graphics.